Our Strategy
A Four-Pronged Strategy to Reinvent the Consumer Retail Experience for the 21st Century
ReThink Packaging Consortium
CPG BRANDS & RETAILERS
Elevating Pre-Competitive Collaboration to Drive Down Costs while Increasing Sustainability
The Rethink Packaging Consortium is a high-caliber assembly of C-suite executives and heads of sustainability from leading Consumer Packaged Goods (CPG) brands, alongside their major retail distribution partners. The Consortium is dedicated to collaboratively rethinking the future of packaging—more specifically, the 'external shelf packaging'—that offers no functional utility but significantly contributes to carbon footprint and waste,
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Why This Matters
Traditional packaging paradigms are ripe for disruption. Consortium members are not just solving an environmental issue, but also addressing related complex retail challenges.
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LAUNCH ANNOUNCEMENT DURING DAVOS 2026
COMMITMENT ANNOUNCEMENTS AT
CLIMATE WEEK NYC, SEPT 2026
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Leave the Packaging Behind Campaign
CONSUMER ACTION CAMPAIGN
Empowering Consumers to Drive Sustainable Choices
Launching on Earth Day 2026, this consumer advocacy campaign encourages consumers to leave redundant packaging at the point-of-sale, catalyzing a groundswell of consumer awareness.
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Unbox, The Lie
A sub-campaign activating Gen Z, this TikTok initiative urges younger consumers to unbox products and expose wasteful packaging while venting their frustrations. It's not just about saving resources; it's about integrity, transparency, and ensuring the earth they inherit is not beyond repair.
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LAUNCH CONSUMER ACTION CAMPAIGN
EARTH DAY, APRIL 22, 2026​​​​
INNOVATION PRIZE & ACCELERATING SOLUTIONS TO COMMERCIALIZATION
Reimagine Retail -
Innovative Solutions Prize
Incubating Game-Changing Solutions for a Net-Zero Future
The accelerator lab, launching during NY Climate Week targets bold solutions to upend the retail experience. We will be inviting teams from some of the top accelerators in the world to compete and collaborate to accelerate CPG's future in a way that serves brands, serves consumers, eliminates waste, and decarbonizes the planet.
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Our Objective
To incubate innovations that radically reduce carbon footprints, whether in packaging or other critical retail functions such as logistics and product display.
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LAUNCHING DURING CLIMATE WEEK, SEPT 2026
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REGULATORY CHANGES TO SUPPORT CLIMATE-RESPONSIBLE RETAIL
Policy and Advocacy
Advancing Regulatory Change for Greater Transparency and Sustainability
Launching our Regulatory & Policy working group, we aim to overcome legislative barriers to sustainable packaging. Whether it's advocating for QR codes over 4-point font ingredient lists or pushing for a 15% packaging-to-product ratio, our efforts converge at the intersection of consumer transparency and sustainable practices.
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COMMITMENTS AT DAVOS, JANUARY 2027
(with initiative launch announcement at Davos 2026)
The Timeline
September 2025: Campaign Launch Announcement at NY Climate Week
Social Media Campaign: "Leave the Packaging Behind" #TrashTheBox
Launch of Gen Z Sub-Campaign: "Unbox, The Lie" #SizeMatters
DAVOS 2026
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Introduction of the ReThink Packaging Consortium and Policy and Advocacy Working Group
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