The Future of Packaging
Brands are TRAPPED
in an outdated system
Consumers think bigger = better,
so companies are stuck in a packaging arms race.
The ReThink Packaging Alliance
brings brands together
to pre-competitively come up with solutions and shrink packaging without losing market share.
Massive visual appeal
& social engagement
Collaborating to launch a consumer - facing less-is-more Earth Day campaign with content that is hilarious, frustrating, and impossible to ignore.
A Four-Pronged Strategy to Reinvent the Consumer Retail Experience for the 21st Century
LAUNCH ANNOUNCEMENT DURING DAVOS 2026
COMMITMENT ANNOUNCEMENTS AT
CLIMATE WEEK NYC, SEPT 2026
Elevating Pre-Competitive Collaboration to Drive Down Costs while Increasing Sustainability
The Rethink Packaging Consortium is a high-caliber assembly of C-suite executives and heads of sustainability from leading Consumer Packaged Goods (CPG) brands, alongside their major retail distribution partners. The Consortium is dedicated to collaboratively rethinking the future of packaging—more specifically, the 'external shelf packaging'—that offers no functional utility but significantly contributes to carbon footprint and waste.​
Why This Matters
Traditional packaging paradigms are ripe for disruption. Consortium members are not just solving an environmental issue, but also addressing related complex retail challenges.​
Empowering Consumers to Drive Sustainable Choices
Launching on Earth Day 2026, this consumer advocacy campaign encourages consumers to leave redundant packaging at the point-of-sale, catalyzing a groundswell of consumer awareness.
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​​Unbox The Lie
A sub-campaign activating Gen Z, this TikTok initiative urges younger consumers to unbox products and expose wasteful packaging while venting their frustrations. It's not just about saving resources; it's about integrity, transparency, and ensuring the earth they inherit is not beyond repair.​​
INNOVATION PRIZE &
ACCELERATING SOLUTIONS TO COMMERCIALIZATION
Reimagine Retail -
Innovative Solutions Prize
Incubating Game-Changing Solutions for a Net-Zero Future
The accelerator lab, launching during NY Climate Week targets bold solutions to upend the retail experience. We will be inviting teams from some of the top accelerators in the world to compete and collaborate to accelerate CPG's future in a way that serves brands, serves consumers, eliminates waste, and decarbonizes the planet.
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Our Objective
To incubate innovations that radically reduce carbon footprints, whether in packaging or other critical retail functions such as logistics and product display.
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LAUNCHING DURING CLIMATE WEEK, SEPT 2026 ​
REGULATORY CHANGES
TO SUPPORT CLIMATE-RESPONSIBLE RETAIL
Policy and Advocacy
Advancing Regulatory Change for Greater Transparency and Sustainability
Launching our Regulatory & Policy working group, we aim to overcome legislative barriers to sustainable packaging. Whether it's advocating for QR codes over 4-point font ingredient lists or pushing for a 15% packaging-to-product ratio, our efforts converge at the intersection of consumer transparency and sustainable practices.
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COMMITMENTS AT DAVOS, JANUARY 2027
(with initiative launch announcement at Davos 2026)
The ReThink Packaging Alliance is poised to serve as an industry catalyst, bridging diverse stakeholder efforts to drastically cut packaging waste and improve supply chain logistics, paving a path reduced packaging costs, reduced waste, and reduced carbon footprint, all while improving customer satisfaction.
Our triad of action leverages consumer education, facilitates executive-level engagements, and incubates radical innovations to ensure that transformative change is both substantial and swift.
Join us to:
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Empower Consumers — Evoke a wave of conscious consumerism that compels shoppers to reject superfluous packaging, leading to a more sustainable and interactive brand experience.
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Incubate Innovations — Financially fuel entrepreneurial ventures that harmonize policies for circular supply chains, delivering measurable, needle-moving impact on both economic and ecological fronts.
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Collaborate with Industry Titans — Galvanize pre-competitive alignments among market leaders, securing joint commitments that fast-track the decarbonization of POS packaging and fulfill Scope 1, 2, & 3 commitments.
Our Premier Initiatives
"Leave the Packaging Behind" Campaign — A high-profile PSA campaign designed to call attention to the overt waste embedded in contemporary retail. Our approach utilizes media blitz tactics to call out the bad while also amplifying awareness of corporate commitments toward innovative, less wasteful POS solutions. Watch for pre-campaign blitzes as we test messaging before our full rollout for Earth Day 2026!
Packaging Solutions Competition — In collaboration with some of the world’s most influential VC climate solution funders, this competition aims to be a catalyst for accelerating scalable, actionable innovations that reset the standard for the industry at large.