Unbox, The Lie 🚨 #SizeMatters
For decades, brands have been trapped in an outdated system where they’re forced to use oversized, wasteful packaging just to compete on store shelves.
But let’s be real:
What they WANT you
to think you’re paying for:
A big, full box.
What you’re ACTUALLY paying for:
A deceptively smaller amount
of product inside.
It’s wasteful. It’s misleading. And it’s costing consumers money
while wasteful packaging accelerates destroying the planet.
🔥 On Earth Day, We Call BS. 🔥
Beginning on Earth Day - April 22, 2026,
we’re flipping the script on ‘Unboxing’ from luxury to ridiculous.
Gen Z is too smart to be scammed. It’s time to expose the lie.
🚀 Ready to Join the Movement? 🚀
📢 Post. Share. Demand change.
Online
📦 #UnboxTheLie 📦 #SizeMatters
👉 If you hate trash,
hate misleading packaging, and you want brands to stop wasting planet resources
Let's get viral!
it's time for them to have a little (big!) taste of Consumer Power...
On Earth Day join us to:
> Celebrate brands that minimize outer packaging
> Call out brands that use excess packaging
👉 ON YOUR PHONE - Unbox the Lie:
Show us examples you find deceitful or wasteful:
1. Create & Post: #UnboxTheLie videos
2. Tag it: #UnboxTheLie #SizeMatters
👉 IN STORE - Leave the Packaging Behind:
For one week, don't take home their trash!
Everywhere you shop from April 22 (Earth Day) - April 30, after you pay, take all the packaging off your purchases and leave it at the register!
1. Post a picture of the excess packaging
2. Tag it: #TrashTheBox #ReThinkPackaging
In-Store
📦 #ReThinkPackaging 📦 #SizeMatters
🔥 Begin Here: "Leave the Packaging Behind" 🔥
IN-STORE ACTION
💡
What if you didn’t take
the waste home?
🚫 Hate packaging that's deceitfully
bigger than the product? and excess packaging that becomes your trash?
LETS FIX THAT!
🌍 Beginning Earth Day, April 22, 2026,
shoppers everywhere are making a statement by leaving wasteful packaging at the store!
📦 Make the waste visible.
Let retailers and brands see the scale of the problem.
⚡ It’s not YOUR trash. It’s theirs!
What To Do In-Store
📢
🛍️ 1. Unbox when you pay
Leave all excess outer packaging at the register.
📸 2. Take a picture or video
* Show the size of waste vs product
* For in-store actions, post with
#ReThinkPackaging #TrashTheBox
* If the product you bought is much smaller than the box it came in, also call out their deceit! #UnboxTheLie
Why This Works
🌟
📢 Consumers expect brands to shrink packaging—but brands fear losing shelf space.
📦 Retailers want to carry smaller packages—but won’t unless all brands shift together.
🌎 The Solution? A viral consumer push that gives brands the freedom to change.
The bigger the movement,
the faster the shift.
Let’s make bad packaging bad business.
🔥 Join Us on Socials to "Unbox The Lie" 🔥
ON LINE ACTION
Find a product with massive packaging vs. actual product size (think: allergy medicine, electronics, cosmetics, cereals —anything).
Film a TikTok / IG Reel / YouTube video
Show the misleading packaging vs. the much smaller product inside.
Call it out!
Get mad. Be sarcastic. Show your frustration with brands cheating you while wasting planet resources to do it.
Use #UnboxTheLie #SizeMatters
Tag the brand. Tag us. Let’s make this
impossible to ignore.
Why? #SizeMatters
Because Bad Packaging is Bad for the Planet
BONUS:
Got a crazy bad example?
Send it to us! We'll feature the worst offenders!
💥 You might even win prizes!💥
🔥Want To Be Part of Shaping the Movement?🔥
BEGIN HERE!
In High School or College?
Join our Campus Ambassadors program
Have thousands of Followers?
Apply to be an officially recognized Planet Influencer
Corporate executive at a CPG or Pharma brand or Retailer? Join our Industry Leadership Roundtable
for Pre-Competitive Solutions.
Executive or Segment Producer for a Media Company?Contact us to report on the story as it unboxes from an Earth Day through Climate Week hashtag campaign to real world shifts in packaging retailers around the world!
👉 For Press & Media:
👉 For Influencers:
Partner with us to amplify action
🚀 This is the moment. Help make it happen. 🚀